The largest economy in the world and third largest tea importer in the world, the USA is home to approximately 158 million cuppas on any given day. Black tea is most favoured, with varieties such as green, oolong and white following lead.
Iced tea is in particular demand, with up to 85% of tea being served chilled. Ready-to-drink iced teas are also popular due to this trend over here.
The South American market for tea producing companies is a vast and diverse one. Consisting of numerous countries which consider tea a must-have on a daily basis, the rising popularity of tea is also attributed to growing health conscious attitudes in most Latin American countries.
Everything from loose black teas to fruity varieties are in demand, not to forget healthful, medicinal teas as well.
Tisane (or herbal tea) is a staple in Brazil and previously was ever more so during times of illness. Now, teas like these and those which comprise of therapeutic properties are gaining recognition in the country, as consumers are becoming increasingly conscious of their health.
(Seychelles | Morocco)
While African nations such as Kenya are producers and exporters of tea, the culture surrounding this refreshing beverage is as intricate as it is awe-inspiring. For example, traditional tea (either black or green) in Morocco is infused with mint, a favourite that has now become adored by millions globally.
Tea consumption in Seychelles is high, in proportion to its relatively smaller population of 90,000 or so. Flavoured teas such as orange, lemon, cinnamon and vanilla are well adored here.
When one thinks of Morocco, the traditional Maghrebi Mint Tea is always the first thing that comes to mind. Made with green tea and fresh spearmint, this tea has gained popularity in parts of Spain and the Middle East. Expect to be treated with one of these refreshing teas in the event you visit a home in Morocco – and pretty much anywhere you go that involves meeting and greeting people.
(UAE | Qatar | Kuwait)
With Gulf countries such as UAE and Qatar widely looked up to for its cosmopolitanism, people from all parts of the world flock in to the Middle East to experience a modern way of life. It’s no surprise that restaurants, cafes and various hospitality establishments are mushrooming here, and subsequently the demand for tea has also been rising so much so that the UAE alone consumes 7 million kilograms per annum.
With up to 19,000 kilograms of tea consumed on a daily basis, the UAE is renowned to be a nation that is exceptionally passionate about its tea. Apart from black tea being the variant of choice for most Emiratis, a health conscious population is now contributing to a rise in the demand of green tea and herbal tea.
Karak tea is a specialty in Qatar, with some claiming it to be the country’s unofficial national beverage. A recipe that originates from India, this blend requires fine quality black tea. A dash of condensed milk and spices (mainly cardamom) gives the authentic taste, aroma and energy that traditional Karak chai is associated with.
Tea is the first beverage served to visitors in any home in Kuwait. Generally preferred black, flavoured varieties such as peppermint and lemon are also gaining popularity amongst locals in this Middle Eastern nation.
Introduced during the 17th century, tea has been deeply entwined within Russian culture. A beverage that provides much needed warmth and energy in an otherwise wintry climate, Russians consider their teas to be something that can be enjoyed anytime during the day. Black tea has predominantly been the brew of choice for this part of the world, but other variants such as green and oolong are catching up in popularity too.
The Russian Caravan, a unique blend of oolong, keemun, and lapsang souchong teas is a traditional favourite, with a history that traces back to the transcontinental tea trade during the 1700s. As of today, Ceylonese black tea varieties which present strong, robust flavours are massively popular. Adding slices of lemon to tea is also what distinguishes authentic Russian tea, from the rest.
(China | India)
The topic of tea is one which has been deeply entwined in the histories and heritages of Asian countries such as India, Sri Lanka and China. While tea was discovered in China during 2737 BC., British colonisation led to the Camellia Sinensis plant being introduced to countries such as India and Sri Lanka. These nations are now key players in producing a significant fraction of the entire world’s supply of tea.
The discovery of the beverage we now enjoy as tea is attributed to Chinese emperor Shennong, who noticed dried tea leaves falling into his pot of boiling water. Intrigued by the soothing fragrance, he took a sip, enjoying the flavour and spreading the word from that moment onwards.
While this was approximately 5000 years ago, it wasn’t until another 3600 years later that tea became widespread and became a beverage of choice for people of all walks of life in ancient China. Featuring subtler flavours compared to its South Asian counterparts, the Camellia Sinensis leaf that originates from China is abundant in wholesome goodness – be it green, black, white, oolong or any other variety.
While India is the world’s 2nd largest exporter of tea in the world, it is also home to authentic Darjeeling and Assam teas. Moreover, tea plays an important role in Ayurveda, where numerous ailments are treated with a blend of pure tea leaves and spices/roots such as cardamom, cinnamon, pepper and ginger.
The ever adored ‘chai’ which now also forms to be a staple beverage in countries such as Qatar, originates from none other than India. This form of tea is best relished from tea stalls that line busy streets in India, as it provides the most authentic feel – from the dainty glass tumblers to the constant pouring which alternates from kettle to cup (or cup to cup!).
Owing to its British origins, Australia shares a tea culture that’s relatively similar to that of the United Kingdom. In fact, premium varieties are in vogue over here, compared to average loose teas. This makes the Australian market a discerning one for tea producers who specialise in the finest quality tea, including those with unique tastes derived from fruit and flower infusions.
Lo and behold – the United Kingdom is the global pioneer in introducing tea to the rest of the world through its colonisation, and is responsible for transforming the art of drinking this beverage into an etiquette that is sophisticated and delightful.
With varieties such as Earl Grey and English Breakfast branded such that they are recognised the world over, the British market is one which any tea producer, big or small simply can’t ignore.
It has been a misconception that tea isn’t as popular as coffee and other hot beverages in Ireland. However, the country has risen to be the 2nd largest consumer of tea, after Turkey. A growing health conscience contributes to this rise, as various health and wellness teas are growing in demand, along with fruit and specialty teas.
(Poland | Netherlands | Turkey)
The EU makes sure that all teas consumed within the region guarantee optimum quality and freshness. Therefore certified teas are of prime importance here. While this beverage was something which people only drank during the winter for warmth, increasing awareness on health teas such as green tea has given rise to tea being a part of the average person’s daily lifestyle, across Europe.
Black and green tea has held a dominant place in the hearts of Polish people, but flavoured and fruit infused varieties are now gaining higher market share as of late. However, black tea is a widely exported commodity in Poland, thereby proving its stance as a staple beverage in the country.
Poland also presents one of the highest per capita tea consumption rates in Europe, further validating the fondness and necessity of the beverage.
Being the 5th largest country in terms of tea consumption in Europe, the Dutch prefer a wide variety of teas. From loose to individually wrapped, tea drinkers have the finest teas to choose from over here. Apart from conventional blacks and greens, new-generation tea varieties such as herbal infusions and slimming teas are also gaining recognition.
Certified tea is also of much demand in this part of the world, with a retail value share of up to 31%. This denotes the appreciation for teas that are high in quality, in addition to variety.
The largest consumers of tea are wildly passionate about this beverage – and this country is none other than Turkey. With black tea being the tea of choice for most Turks, no excuse is needed for enjoying a cuppa anytime during the day.
Being the national drink of the nation, the volume of tea consumed stands tall at approximately 7 pounds per head, per annum.